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The Guardian was founded in 1821 and is part of the Guardian Media Group of newspapers, radio stations and print media.
Under the tutelage of the Scott Trust Foundation since 1936, THE GUARDIAN is globally renowned for its editorial independence, journalistic integrity and design innovation.
As one of the UK’s most respected and influential daily newspapers, it offers a unique voice and is “consistently innovative, actively encouraging debate and exerting influence… it is confident, intelligent and investigative.”

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The Guardian online audience typically comprises young, upmarket professionals who spend a lot of time and money online. They tend to enjoy cosmopolitan lifestyles with varied interests and boast high income levels.
As one of the most popular newspaper websites, has a unique relationship with its users. They trust the brand and its values, which results in a high number of repeat visits and time spent on the site. Boasts over 100 million unique visits per month.

Fast Facts

843,000 readers

with a daily distribution of 207,958 copies


Global Monthly Unique Visitors at

The New York Times is one of America’s most prestigious daily newspapers, founded and continuously published in New York City since September 18, 1851. It has won 112 Pulitzer Prizes, more than any other news organisation. Its website is America’s most popular news site, receiving more than 30 million unique visitors per month.
The paper’s print version remains the largest local metropolitan newspaper in the United States and second-largest newspaper overall, behind The Wall Street Journal.

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The Economic Observer focuses on financial, economic, and political news and commentary. The editorial board consists of 150 editors and researchers, and staunchly supports market liberalisation, stressing its independent stance. The EO is highly regarded in China for its journalistic integrity and is the largest and most widely read business newspaper in China. Dubbed by some as China’s Financial Times, it is the favourite newspaper of the Chinese financial market and it is published weekly in Chinese.

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Fast Facts

2.5 million



copies in circulation

Die Welt is the national quality newspaper for traditional elites who seek challenges. In the departments of politics, business, finance and culture, Die Welt offers clearly structured news, analyses and commentaries. Two daily regional editions in Berlin and Hamburg report on local topics.

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International New York Times is a leading international source for opinion leaders and decision-makers around the globe. With dedicated newsrooms in Paris, London, Hong Kong and New York, and journalists reporting from all corners of the globe, its informative, inspiring and intelligent coverage of the world makes it required reading in 130 countries around the world.

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