Founded in 2021, InJourney unites Indonesia’s previously fragmented tourism ecosystem under a coordinated national strategy. The state-owned enterprise (SOE) manages 37 airports, including the nation’s busiest gateways, aviation services, hospitality, destinations, and retail.  

InJourney’s approach combines infrastructure upgrades, enhanced visitor experiences, and operational efficiencies, transforming Indonesia’s tourism appeal and positioning the nation to capture a greater share of global investment. Here, CEO Maya Watono outlines the key priorities driving its impact in the sector.  

Q: What factors drove InJourney’s formation? 
Tourism drives Indonesia’s economic growth and global appeal, which is why InJourney was established: Indonesia lacked a centralized entity to coordinate the ecosystem. We are working to standardize commercial policies, service quality, branding, and operational consistency. 

Our major transformation projects are focused on Soekarno-Hatta and Ngurah Rai airports and include rezoning terminals to improve flow and increase capacity. Everything we do follows a master plan to ensure consistency and long-term vision. 

Q: What are your other key business units? 
We have launched Aviation Services, which is tied closely to airport operations. Next is the cluster focused on destination management—we currently manage four major sites: Borobudur Temple, Prambanan Temple, Taman Mini in Jakarta, and Ratu Boko. These destinations help attract international visitors to Indonesia.  

We also oversee ITDC, which handles tourism development such as Mandalika, Nusa Dua, and Golo Mori, acting as a national-level developer of destinations. Retail is another key area, and Sarinah Mall represents our work in this space; we have transformed it significantly, turning it into a cultural experience center. In addition, we currently manage 40 hotels and are exploring various investment options.  

Q: How are health and wellness shaping Indonesia’s tourism? 
We operate the Sanur Special Economic Zone (SEZ), the first in Indonesia dedicated to health. The SEZ is a national strategic project and a groundbreaking initiative. Located on 40 hectares of heritage land, it includes hotels and resorts, and houses Indonesia’s largest international medical convention center and the Bali International Hospital. We plan to host nine international clinics as centers of excellence. 

Q: How is InJourney helping facilitate investment? 
Indonesia is among the fastest-growing economies in Asia. It is an attractive destination for investment, with strong growth potential. We rank highest on the Southeast Asia tourism index, however, when it comes to travel share and spending per tourist, we rank lowest. This gap highlights enormous growth potential. 

To realize that potential, we must bring in private sector partners and investors. Sanur is an example of how we are changing that. We offer a 20-year tax holiday, unprecedented entry and practice rights for foreign doctors, and streamlined permits for equipment and medicines, all locked in for two decades. At InJourney, we have designed policies that create win-win outcomes for both investors and the country.