Gibraltar: myth and method
How Gibraltar has drawn on its entrepreneurial spirit to transform itself from quaint British colony to modern onshore services economy.
Case StudyThe Golden Book of Business - Gibraltar
Despite being an OECD white-listed jurisdiction, Gibraltar still struggles with the misperception that it is a non-compliant tax haven and little more than a quaint British colony.
We conducted a deep analysis of the territory’s economy and created a publication highlighting the dynamic and diversified nature of Gibraltar today, from its world-leading gaming industry to its innovative ICT sector. With individual interviews with its most prominent CEOs, we introduced the multitude of investment opportunities on the Rock, and by placing a special emphasis on the role of its legal sector in achieving international regulatory compliance, we contributed to aligning perceptions with reality.
The publication received high profile political and commercial distribution throughout the United Kingdom, Gibraltar and selected political and economic hubs in the European Union. In addition, the content received online exposure in an exclusive microsite within theguardian.com, a website which receives over 110 million monthly unique users.
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