Education becomes a priority for Brazil
Education is at the top of the Brazilian government's agenda with a new ten-year plan.
Case StudySpecial feature and microsite published in the Guardian – Education in Brazil
The Brazilian education sector, long under-funded, came into prominence following street protests in the country as the Dilma administration unveiled a far-reaching plan to rebuild the system from the ground up, a plan only possible with foreign investment.
We worked alongside key universities, corporate foundations and research organisations to present a comprehensive communication platform, incorporating both a physical report and an online microsite with the Guardian’s website, of the partnership opportunities available in Brazil for international educational institutions, and presented the main industrial centres of innovation and academic research in key areas of the country.
A geo-targeted traffic driver marketing campaign was organised with the Guardian's online team to promote this content internationally.
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