When global tourism spend fell, quick-thinking Barbados, ranked top in the region in the latest Global Innovation Index, chose to make the most of its renowned Caribbean hospitality
Beyond the sun-lounger
For those seeking more than a tan, Barbados offers a range of activities. And for those who decide to stay longer, it could even offer a second home – the island has the Caribbean’s most active real-estate market
“We have created a destination which is ostensibly upscale, but can at the same time cater for a wide cross-section of visitors”
William Griffith CEO of Barbados Tourism Marketing Inc
Tweet ThisWidening appeal
Recognising that Barbados has become a mature destination, tourism planners have encouraged diversification away from beach holidays to eco-trips, taking in caves, colourful marine life, exotic fauna and tropical plants. The effort has paid off: the island has been selected to host the 2017 World Flower Show
Spotlight on
The Crane
This luxury hotel, resort and residential village markets itself as being at “the intersection of heaven and earth” – no exaggeration given its location on the world-famous Crane Beach (top), repeatedly ranked among the world’s best beaches
At The Crane, location is everything. First opened in 1887 and since painstakingly renovated, this unique property now includes shopping, entertainment, restaurants, fitness and spa facilities beyond its original 18 rooms. For owner Paul Doyle, the key to The Crane’s charm is its tranquillity, away from Barbados’s main tourist activity, and this special appeal has contributed to the growing popularity of its one-, two- and three-bedroom apartments, which are available for weekly residence, a quarter-share, or a whole ownership basis. Each year, almost half of The Crane’s new property sales come from existing owners seeking a longer stay or a larger residence. But while the stunning setting, top-notch service and world-class amenities position The Crane at the luxury end of the market, Doyle is keen to stress that it provides a friendly, relaxed and comfortable experience. “It is down to earth,” he says. “What we sell is natural beauty.”
“We are here to prove that value and luxury are not mutually exclusive”
Paul Doyle Owber of The Crane
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