Signing up for a bright future
With big plans to integrate further into the European Union, Georgia’s European dream looks set to become a reality.
Case StudySpecial feature and microsite published in the Guardian - Georgia
Following the signing of a key association agreement with the EU, the Georgian government wanted to support their objectives of greater Euro-Atlantic integration as well as highlight their country’s importance as a bridge between East and West.
Through an in-depth collaboration, our specialists pinpointed the key intersections of interest between Georgia and the EU and built up a comprehensive communication platform incorporating both a physical report in the full UK edition of the Guardian newspaper and an online microsite with the Guardian’s website in order to reach the widest possible audience.
A geo-targeted traffic driver marketing campaign was organised with the Guardian's online team to promote this content internationally.
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